Proof that AI-powered ambition delivers results

The Challenge

Matching the right ski requires balancing terrain, ability, body dimensions, regional snow conditions, construction, and live stock — knowledge that lived in the heads of a few experienced staff. Scaling that expertise online was the challenge.

Our Approach

Built a conversational AI recommendation engine with a configurable 5-factor scoring algorithm that evaluates every product against the customer's profile — the way an experienced ski tech thinks, but across the entire catalogue in seconds.

What We Delivered

• check_circle5-factor scoring algorithm across terrain, location, geometry, construction, and stock
• check_circleStreaming chat interface with provider-agnostic AI (OpenAI + Anthropic)
• check_circleReal-time Shopify integration with live inventory sync and webhook tracking
• check_circleSafety-first filtering with ability mismatch penalties and junior ski detection
• check_circleScoring tuning dashboard with live parameter adjustment
• check_circleProduction infrastructure with PostgreSQL analytics and daily AI cost caps

The Challenge

Seasonal buying decisions worth hundreds of thousands of dollars were being made on basic spreadsheets and gut feel. The business needed real-time visibility across Shopify, Zoho, and Stocky — three disconnected systems.

Our Approach

Designed and built a 22-page analytics dashboard with automated multi-system data synchronization, AI-powered tools, and sophisticated financial modelling — including a proprietary Cash Allocation Priority Score (CAPS).

What We Delivered

• check_circleCustom 22-page Streamlit dashboard covering financial analysis and inventory management
• check_circleMulti-system integration: Shopify, Zoho Books, Stocky, ShipStation, and Google Search Console
• check_circleCAPS scoring: 6-factor capital allocation model with 236,000+ historical snapshots
• check_circleAI-powered natural language database queries via Claude API and GPT-4
• check_circleAutomated pricing management with bulk discounts and one-click revert
• check_circleInventory intelligence with days-of-supply forecasting and stockout prevention alerts

The Challenge

Creating and operating guided ski touring experiences across multiple countries that deliver memorable adventures while managing logistics, safety, group dynamics, and profitability.

Our Approach

End-to-end experience design from marketing through on-mountain delivery across France, Italy, Australia, and New Zealand. Every detail considered — from itinerary planning to guide training to post-trip engagement.

What We Delivered

• check_circleTourism product development and pricing strategy
• check_circleCustomer journey design and booking flow
• check_circleMarketing strategy and campaign execution
• check_circleOperations planning, guide coordination, and safety protocols
• check_circleContent creation showcasing experiences across channels

The Challenge

Building audience reach and engagement through consistent, high-quality content that serves viewers while supporting business objectives in a competitive media landscape.

Our Approach

Strategic content production across YouTube and social channels, balancing educational value, entertainment, and brand building — with systematic testing of thumbnails, titles, and formats to drive discoverability.

What We Delivered

• check_circleYouTube channel strategy and growth programme
• check_circleVideo production — filming, editing, and post-production
• check_circleSEO optimisation for video discovery and search rankings
• check_circleThumbnail and title testing and optimisation
• check_circleSocial media content adaptation and distribution
• check_circleSponsorship and partnership development

The Challenge

Transforming a B2B SaaS platform to succeed in both B2B and B2C markets required reimagining the entire digital approach — from website and user experience to marketing strategy and channels.

Our Approach

Strategic transformation including complete website rebuild, UX optimisation for both audiences, and implementation of marketing infrastructure to reach and convert both business and consumer customers. Successfully monetized high-volume traffic and email channels.

What We Delivered

• check_circleB2C market strategy and positioning
• check_circleWebsite redesign and UX optimisation for dual audiences
• check_circleTechnical SEO and SEM campaign strategy for B2B and B2C
• check_circleEmail marketing strategy, implementation, and automation
• check_circleTraffic monetization strategy and execution
• check_circleLead generation, nurture programmes, and conversion tracking

The Challenge

Building brand credibility from zero, establishing distribution channels with emerging clubs nationwide, and creating a direct-to-consumer presence to compete with established sports brands.

Our Approach

Complete brand launch from concept to market — product specification and design, manufacturing coordination, brand photography, eCommerce platform build, CRM setup, and multi-channel distribution strategy. Leveraged social media and celebrity influencer partnerships.

What We Delivered

• check_circleProduct development: 3 foundational paddle designs from specification through manufacturing
• check_circleBrand identity and product photography
• check_circleShopify eCommerce platform build for D2C sales
• check_circleKlaviyo CRM implementation and email marketing automation
• check_circleCelebrity influencer partnership programme and social strategy
• check_circleNationwide club distribution network establishment

The Challenge

Launching a new Shopify eCommerce platform with integrated CRM and paid advertising to drive growth for a premium spa and beauty brand — built right from the start for conversion and retention.

Our Approach

Built the digital foundation right from the start — eCommerce platform optimised for conversion, CRM ready for lifecycle marketing, and advertising strategy designed for profitable growth.

What We Delivered

• check_circleShopify platform build and theme customisation
• check_circleKlaviyo CRM implementation and integration
• check_circleEmail marketing flows and automation setup
• check_circlePaid social advertising strategy and management
• check_circleSEM campaign setup and optimisation
• check_circleAnalytics and conversion tracking implementation

The Challenge

Supporting international expansion through conversion optimisation and SEO while maintaining brand positioning in new markets.

Our Approach

Systematic CRO testing and SEO strategy tailored for international growth, focusing on user experience improvements and market-specific optimisation.

What We Delivered

• check_circleConversion rate optimisation audit and implementation
• check_circleA/B testing programme and analysis
• check_circleTechnical SEO improvements and international SEO strategy
• check_circleUser experience optimisation across key conversion points
• check_circleAnalytics, tracking enhancement, and performance reporting